![]() ![]() ![]() If not for “Lorax’s” monster debut it would be the talk of the town and is a rare strategic win for WB.ĭropping to third is Relativity’s “Act of Valor” with another $13.7 million and $45.2 million to date. was able to sell the rowdy party comedy with a strange title to the under 25 demo and hit $20.7 million for the weekend. The film is also the third major hit for Universal this year after “Contraband” and “Safe House.” A welcome change in fortune for the studio after two years of tough love with moviegoers.Ī somewhat remarkable debut in 2nd place was “Project X.” With absolutely no stars or recognizable names, Warner Bros. With the the young-girl skewing “Mirror, Mirror” being the only family competition on the horizon, “Lorax” could easily come close to the $200 million mark. That’s makes it the biggest opening of 2012 and the 8th biggest ever for Universal. ![]() Surpassing all expectations, “The Lorax” grossed $70.7 million over the three-day frame. The Universal Studios division has now produced two major blockbusters with 2010’s “Despicable Me” and this weekend’s “Dr. It’s official, DreamWorks Animation, Fox’s Blue Sky and Disney’s Pixar have a major new competitor on the CG animation block: Ilumination Entertainment. ![]()
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